Where is the best place to adverstise to women car buyers?
I am a female salesperson at a large dealership that has been in business for over 30 years. I have been with the company for three years and am very successful with women buyers, but would like to know where I could advertise to them at a low cost.
Let me clarify. The dealership I have worked at has been in the business for 30 years. I am only 30 years old. I have been in the car business for 6 years and at this dealership for 3 years.
Now days everyone has a myspace. This would be a good start as it is free. Posters and hand outs and such are good to through in the ladies locker room at gyms. But lets be honest here, you cant get good advertising for free. You must spend money to make money and as a women consumer who has now bought brand new cars, one being from this year, let me tell you, I would like to be treated like I know what I am talking about when I have to go into a dealership. I am tired of getting pushed around and charged for things I did not ask for. I think you can attract women through word of mouth quiet well so keep treating your female customers well, because we both know when we are treated badly we tell everyone and anyone! I am also tired of being treated like I will not buy a vehicle because people think I am too young. Since you have been in the business for 30 years I am assuming you have lost a bit of touch with the younger crowd. You should do some marketing research on your target client and go from there.
EDIT: I would like to make a comment to the women that says dont pay attention to women in their 20s. We are your future. I have money, my first car was brand new and so was my second. Treat us like crap now and we will be loyal to those that treat us good now. Ignoring the younger generation is bad bussiness.
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